From 34 to 80 on a GEO audit in a day.

What did ChatGPT know about Noodell before?

Only what you fed it. Ask a fresh, logged-out ChatGPT "who is Noodell?" and it did well: Glasgow, process mapping, the founder. Ask it for an AI process mapping company in Glasgow without the name, and it named other firms instead. Every search that left out "Noodell" missed it.

That's the gap that matters. Nobody searches for a business they've never heard of by name.

What is GEO, and how was it scored?

GEO, generative engine optimisation, is how easily AI tools can find, read and trust a site. I ran an open-source GEO audit on noodell.com. It checks which AI crawlers are allowed in, whether there's structured data saying who the business is, an llms.txt file, a sitemap and basic page tags. The site scored 34 out of 100.

What changed in a day?

Nothing clever. Six pieces of plumbing that most small business sites never get round to. None of them changes a word a human visitor reads, but every AI crawler that turns up reads all six, and they decide whether it can tell who the business is.

• robots.txt that explicitly welcomes the AI crawlers: ChatGPT's, Claude's, Perplexity's, Google's and the rest.
• A sitemap, so crawlers know every page exists.
• llms.txt: a plain-text summary of the business written for AI tools to read.
• Structured data saying Noodell is an organisation, founded by a named person, registered at Companies House, with its services listed.
• A canonical address and link-preview tags on the home page.
• An IndexNow ping to Bing, which feeds several AI search tools, so it re-read the pages that day instead of whenever it got round to it.

Re-run the same audit that evening: 80 out of 100.

Did it make any difference to the answers?

A little, already. That evening, in a fresh logged-out browser, I asked ChatGPT about a "Glasgow startup founded 2026 doing AI process mapping for SMEs". It named a competitor first, then said an even closer match was Noodell. One hit out of twelve searches without the name. Small, but it's a start.

The other eleven still miss. AI tools re-crawl over days and weeks, so the real test is running the same twelve searches again in a fortnight. I'll write that up here.

What should you take from it?

Ask ChatGPT about your own business, logged out, with a vague search that leaves out your name. If you don't show up, the fix is usually plumbing, not content: crawler access, structured data, a sitemap, consistent facts. It's a day's work, and it's the kind of job that never makes anyone's to-do list.

Which is the whole point of Noodell, really. The work nobody owns never gets done. If you'd like to see which of your processes has the same problem, cost one in ten minutes. The next note is the six-tool audit that came after this one.